Dr. Matthew Walker

In that particular example where she asks you to vividly think about a journey that you know, what did she find in the study?

You remember it.

Is this why people listen to very vivid sleep stories and why I listen to serial killer documentaries?

True crime documentaries, I should say.

That's a bit more nice to palate.

Stick up for me in the comments.

If you listen to true crime to fall asleep, please write it below in the comment section.

I mean, like, just in my ears.

We talked earlier on about melatonin and there are other supplements which people talk a lot about.

One of the ones that's become really popular is magnesium.

I've heard ashwagandha and I've had magnesium a lot.

Is there any efficacy to these?

Okay.

Ambien is what, a sleep pill?

I've had so many founders speak to me and say, why didn't this particular ad that I ran on this platform work for me?

Maybe the copy wasn't good, the creative wasn't strong, but usually the problem is they're not having the right conversation because that ad never reached the right person.

And if you're in B2B marketing, that is much of the game.

And this is where LinkedIn ads solves that problem for you.

Their targeting is ridiculously specific.

You can target by job title, seniority, company size, industry, and even someone's skillset.