Dr. Maya Shankar

It's a spin off of an insight in behavioral science called the endowment effect, which basically says we value things more when we own them or in this case have earned them.

It's a spin off of an insight in behavioral science called the endowment effect, which basically says we value things more when we own them or in this case have earned them.

And so when veterans feel, oh, I've already got this benefit, you know, in my hands and now I have something to lose if I don't take advantage of it.

And so when veterans feel, oh, I've already got this benefit, you know, in my hands and now I have something to lose if I don't take advantage of it.

It was a very compelling way to drive interest in the program.

It was a very compelling way to drive interest in the program.

And so that's one example of a project that we worked on.

And so that's one example of a project that we worked on.

In other cases, we were working on issues that had

In other cases, we were working on issues that had

Wow, really deep and systemic underlying issues.

Wow, really deep and systemic underlying issues.

So in my final year in the White House in 2016, I was working in collaboration with Flint, Michigan residents and officials in the face of the lead in water crisis.

So in my final year in the White House in 2016, I was working in collaboration with Flint, Michigan residents and officials in the face of the lead in water crisis.

So as you might know, when there's lead in water, it can poison the brains of young children and adults and communities.

So as you might know, when there's lead in water, it can poison the brains of young children and adults and communities.

And tragically, members of Flint, Michigan were on the receiving end of this terrible change in water quality.

And tragically, members of Flint, Michigan were on the receiving end of this terrible change in water quality.

And so I was working with my teammates at the time to make sure that information about safe water practices was written very clearly and was disseminated within the community.

And so I was working with my teammates at the time to make sure that information about safe water practices was written very clearly and was disseminated within the community.