Dr. Michael Grandner

I mean, like I was saying, what they do is they drive up that sleep drive so much it overpowers whatever's in the way.

And it's kind of an easy solution.

The thing is, honestly, it's much easier to write a prescription.

You can go to any primary care anywhere and they can write a prescription.

But

If you look at every medical organization that has any recommendation around how to treat insomnia, and for athletes, this includes NCAA and IOC who've put out sleep-related materials, they all say CBTI first.

And that's because every study that has ever been done

shows that when you compare, when you pool the data from CBTI trials, it works shockingly well.

Not only does it work reliably well, it works when you have other, like, well, what about if you're in chronic pain?

Like the pain is keeping you up.

How is that you don't have conditioned arousal?

You have an active thing going on.

still works and works in fibromyalgia, works in chronic pain, works in cancers.

It actually might be better in cancer survivors than people who aren't cancer survivors because they don't want to take these medications.

They're more motivated.

It works in sleep apnea.

It works before your sleep apnea is even treated.

It helps with your insomnia.

Find me a condition.

Works in older people.