Dr. Michelle Rozen

And you can do that in every single aspect of your life. It's simple. It's specific, it's doable, and it's a lot more attainable than to say, I'm going to save so much more money this year. You know, definitely going to do it. Get overwhelmed. The brain doesn't even know what it means. Drop the whole thing. So much more attainable, so much simpler.

And you can do that in every single aspect of your life. It's simple. It's specific, it's doable, and it's a lot more attainable than to say, I'm going to save so much more money this year. You know, definitely going to do it. Get overwhelmed. The brain doesn't even know what it means. Drop the whole thing. So much more attainable, so much simpler.

Exactly. Exactly. And that's what your brain says. Your brain says, I don't know what you mean. You know, think about it this way, Mike. The brain takes about 20% of the overall body energy. So the brain is very costly to the body in terms of energy. 20% is a lot. And it's 20% just to do what you know how to do already, just to live.

Exactly. Exactly. And that's what your brain says. Your brain says, I don't know what you mean. You know, think about it this way, Mike. The brain takes about 20% of the overall body energy. So the brain is very costly to the body in terms of energy. 20% is a lot. And it's 20% just to do what you know how to do already, just to live.

Exactly. Exactly. And that's what your brain says. Your brain says, I don't know what you mean. You know, think about it this way, Mike. The brain takes about 20% of the overall body energy. So the brain is very costly to the body in terms of energy. 20% is a lot. And it's 20% just to do what you know how to do already, just to live.

Every time you ask your brain to do something different, to start a new habit, You're asking for a lot. And so your brain would prefer to do what it knows how to do already. So if you say every time, oh, yeah, I'm going to save so much more money and you don't do it. The next time you say it, your brain would say, can we just can we just do that? Can we just like drop the whole thing?

Every time you ask your brain to do something different, to start a new habit, You're asking for a lot. And so your brain would prefer to do what it knows how to do already. So if you say every time, oh, yeah, I'm going to save so much more money and you don't do it. The next time you say it, your brain would say, can we just can we just do that? Can we just like drop the whole thing?

Every time you ask your brain to do something different, to start a new habit, You're asking for a lot. And so your brain would prefer to do what it knows how to do already. So if you say every time, oh, yeah, I'm going to save so much more money and you don't do it. The next time you say it, your brain would say, can we just can we just do that? Can we just like drop the whole thing?

Because that's what you I have a neural pathway for that. If you want to curb your brain's tendency to pull you towards your old habits, the only way you can do that is by using what I call the law of specification, which means you get really specific and granular. Don't just say, I'm gonna save more money. Get as specific and as granular as possible. So you say, I'm gonna save $5 a day.

Because that's what you I have a neural pathway for that. If you want to curb your brain's tendency to pull you towards your old habits, the only way you can do that is by using what I call the law of specification, which means you get really specific and granular. Don't just say, I'm gonna save more money. Get as specific and as granular as possible. So you say, I'm gonna save $5 a day.

Because that's what you I have a neural pathway for that. If you want to curb your brain's tendency to pull you towards your old habits, the only way you can do that is by using what I call the law of specification, which means you get really specific and granular. Don't just say, I'm gonna save more money. Get as specific and as granular as possible. So you say, I'm gonna save $5 a day.

I'm gonna save $100 a month. I'm gonna do that every last day of the month. Whatever it is that your plan is, Be as specific and as granular as possible. Otherwise, I promise you, your brain will prefer, just for saving energy purposes, to pull you towards your old ways. And that's not what you want.

I'm gonna save $100 a month. I'm gonna do that every last day of the month. Whatever it is that your plan is, Be as specific and as granular as possible. Otherwise, I promise you, your brain will prefer, just for saving energy purposes, to pull you towards your old ways. And that's not what you want.

I'm gonna save $100 a month. I'm gonna do that every last day of the month. Whatever it is that your plan is, Be as specific and as granular as possible. Otherwise, I promise you, your brain will prefer, just for saving energy purposes, to pull you towards your old ways. And that's not what you want.

There's nothing wrong with setting big goals. Nothing wrong. I love setting big goals. I set big goals for myself. I think that big goals are exciting. As long as you take whatever goals and whatever goal you have for yourself, you don't owe anyone an explanation why you want to save $5 or why you want to save $1,000 or why you want to take, doesn't matter. It has to be important for you.

There's nothing wrong with setting big goals. Nothing wrong. I love setting big goals. I set big goals for myself. I think that big goals are exciting. As long as you take whatever goals and whatever goal you have for yourself, you don't owe anyone an explanation why you want to save $5 or why you want to save $1,000 or why you want to take, doesn't matter. It has to be important for you.

There's nothing wrong with setting big goals. Nothing wrong. I love setting big goals. I set big goals for myself. I think that big goals are exciting. As long as you take whatever goals and whatever goal you have for yourself, you don't owe anyone an explanation why you want to save $5 or why you want to save $1,000 or why you want to take, doesn't matter. It has to be important for you.

And I have a tool for that, but it's called a zero to 10 rule. And the zero to 10 rule is a tool for a lot of things. But one of the things that it measures is how much you care about something, right? So if you don't really care, I asked my daughter the other day, my youngest one, my 16 year old, you know, she said she's not going to the gym as much as she thought she would.

And I have a tool for that, but it's called a zero to 10 rule. And the zero to 10 rule is a tool for a lot of things. But one of the things that it measures is how much you care about something, right? So if you don't really care, I asked my daughter the other day, my youngest one, my 16 year old, you know, she said she's not going to the gym as much as she thought she would.

And I have a tool for that, but it's called a zero to 10 rule. And the zero to 10 rule is a tool for a lot of things. But one of the things that it measures is how much you care about something, right? So if you don't really care, I asked my daughter the other day, my youngest one, my 16 year old, you know, she said she's not going to the gym as much as she thought she would.