Dr. Mike Pierce

Right.

So when I take my kids grocery shopping, when you look at anything, you flip it over.

The first thing you look at is the ingredient label.

So what I teach people is the ingredient label tells you, can you eat the food?

The macros tell you how much of the food to eat because I don't care how much protein's in it.

I don't care how much calories are in it.

If the ingredient is processed and chemicals and bad, then that does not go in my body.

Plain and simple.

So when you're looking through the grocery store, I literally will pull things off the shelf with patients and I'll show them and we'll read the ingredients together.

I say, is this something we put in our body?

And then collectively we'll learn to say yes or no and go, great.

If it's yes, great.

Now we'll look at, is this, is this macro friendly for me or whatnot?

But if it's not, it goes back.

I would say that when something says all natural, I,

my head goes, just because I'm, I don't know anymore, but.

They'll usually have some like picture of a girl in a prairie.

You know, I think marketing is smart and they know that we, when we see a farm and we see like natural thing, pictures on the thing, then we're like, oh, this must be good.

But again, I think when something is certified organic or certified non-GMO and they've gone through the testings,

Is it going to be perfectly clean?