Dr. Mindy Weinstein

But I mean, there's stuff I mean, I still I say all that.

But every now and then I get, you know, caught up in buying like the latest and greatest, whatever it might be, because you just get excited, which sometimes that's okay.

It doesn't mean you can't, you know, pursue something because it seems fun.

Everyone's, you know, everyone's getting this product, and you want to be part of it, too.

But like you kind of asked, I mean, it's just having that

It has been around.

I mean, if you think about anything that even a sale, having a sale is actually scarcity because it's a time related scarcity approach.

It's only for a certain period of time.

There's a restriction there.

So, I mean, there's been things like that that have been around for a long time.

But the whole thing with drops, with what you're talking about, which I have two teenage boys, the whole thing with like the shoe drops, oh my gosh, like we have to have this special app, you know, so that they find out about it.

So those kind of things like with the drops and very limited supply, I do think that from what I've seen that that's bigger because of where we're at with the digital age.

One, you can find out about it so quickly, you know, information is readily available, you get a text message, you see it online, people are talking about on social media.

So there's that

easy access to that information.

But then the other thing with scarcity is that if like in our example that we're talking about, like with, you know, the shoe drops, those are very much, you know, supply related scarcity.

So only a certain amount of supply is going out or limited edition, which is also a type of supply.

But what happens then is

And that scenario is the people who are really drawn to those kinds of products.

They tend to be ones that are a bit more conspicuous, you know, shoes, you're going to see those, or it could be clothing or a bag or sunglasses or a car.