Dr. Mindy Weinstein

Right.

And so those kinds of things, they are conspicuous consumption and it's a form of self-expression.

So when it

This all comes around to your question.

So on social media, you know, you have your latest shoes that you're showing off.

You're expressing yourself that way.

And that's a huge thing.

Even like for those people who have a need to be unique, they're able to show that on social.

So there is, I do think that there's a lot more, you know, draw to it just because we have so much information available to us.

We can see what's happening and we can see what other people are doing.

You know what?

It's interesting how many don't really incorporate it.

I would say, you know, some do and some don't.

And some of it actually just even happens naturally.

So that is something I want to make sure and point out kind of stepping back is that

You know, really, there's four types of scarcity.

So I talked about supply related.

There's limited edition.

There's demand related scarcity, which is the toilet paper situation.

And then there's also time related scarcity.