Dr. Mindy Weinstein

And so those are sales and things like that.

I mean, that's one that's been used a lot and it works.

And it is scarcity because it's a time restriction because scarcity is any type of restriction or unavailability.

So some of that has been around a while.

But what is interesting is that a lot of companies, either they just don't really know how to incorporate it, or they just have the mentality of like, oh, I don't want to do scarcity marketing.

That just seems so like, you know, trying to trick everyone.

But you can actually have good experiences for customers.

And in my book, I interviewed a lot of different executives.

So I had an interview with the former VP of global marketing at McDonald's.

He was with the company for 40 years.

And he talked about how

McDonald's has been using scarcity marketing, but they use a lot of the supply related and the time related.

You know, think about the McRib.

The McRib is a good example.

Then they even had their adult Happy Meal recently.

But their whole approach to it wasn't necessarily just, okay, we need to spike in sales.

It was with the purpose of let's create some fun and excitement for our customers.

So there are companies like that, that traditional companies, they've been doing this type of thing for a while.

I also even interviewed the founder of 1-800-Flowers and they also own Harry and David.

And they take a different approach.