Dr. Mindy Weinstein

They actually have for Harry and David exclusive groups you can join.

And they only, they limit the amount of people that could be in it, but they'll let you know if they have some kind of special gourmet products.

Like the example I included was this butter that this woman only churns so much butter, but this group, these people get excited about it.

So there are some, again, traditional companies that have been doing it, but a lot of,

Companies I still feel like don't really get it and don't think about it in the terms of the examples that I gave you.

They just think of it as, oh, I'm going to put out a coupon or I'm just going to tell people that this is like almost sold out.

So and I like even thinking about the book example, again, because there's so many different ways.

I mean, there is the drop, you know, and like you said, I mean, she's got so many followers.

So of course, it's going to grab attention.

But even doing like the example, like here in David, it doesn't matter if you're a big company or even your product.

have some type of like exclusive events.

Maybe it's like an exclusive, you know, book reading that you're doing and only so many people can join it.

It's not gonna cost you anything, even especially if you did it online, you know.

But what happens though, that's still a scarcity because it's exclusive, it's hard to get.

The whole mentality of playing it hard to get, that's where that comes in.

And people feel like now they belong to something and they're gonna buy from you.

They're gonna hire you.

They're gonna feel included.

And so there's things like that that's not, you don't have to be a huge company or have millions of followers.

You can just implement it that way.