Dr. Poppy Crum

In terms of wearables, though –

So obviously, some of the big companies, we've got the watch we have on our hand has a lot of information that is very relevant to our bodies.

The devices we put in our ears, you may not realize, but, you know, a dime-sized patch in your concha, we can use, we can know information.

heart rate, blood oxygen level, because the electrical signature that your eye produces when it moves back and forth, we can know what you're looking at just from measuring a signature, measuring your...

electrooculogram in your ear.

We can measure EEG, electroencephalograms.

You can also get, you know, eye movements out of electroencephalograms, but you can get attention.

You can know what people are attending to based on signatures in their ear.

So our earbuds, you know, that becomes sort of a window to our state.

And you've got a number of companies working on that right now.

You know, so do we need to wear lots of different sensors?

No.

Do we need to have the sensors, the data we have, whether it's on our bodies or off our bodies, be able to work together and not be proprietary to just one company, but to be able to integrate great with other companies?

That becomes really important.

You need integrative systems so that the...

The data they have can interact with the systems that surround you or surround my spaces or the mattress I'm sleeping on, right?

Because you've had a lot of specialty of design come from different developers.

And that's partly been a product of, again, the FDA and the regulatory pathways because of the cost of development here.

It tends to move companies towards specialization unless they're very large.

But where we're at today is we're getting to a point where you're going to start seeing a lot of this data get integrated, I think.