Dr. Poppy Crum

That's a person.

Now I'm in those sort of semantic units of relevance that the digitization takes.

Then there's the insight.

So what's happening in that environment?

What do I do with that?

What is, you know, and that's where things get interesting.

And that's where a lot of, you know, I think the future of AI products is because then it's the feedback loops of what's happening with those, you know, that input and that data.

And it becomes interesting and important when you start having multiple layers of relevant data that are interacting that can give you the right insights about what's happening, what to anticipate, and, you know, in that space.

But that's all about our situational awareness and intelligence in that environment.

I love that because, I mean, I think what I was trying to say is exactly what you said.

Look, they are out there, and these are effectively digital twins.

Every company that you're interacting with, social media, has effectively a digital twin of you in some place.

It's not to emulate your body, but it's to emulate your behaviors in those spaces.

Or you're using tools that have digital twins for things you do in your daily life.

So the question is, how do we harness that for ourselves?

our success, for individual success, for understanding an agency of what that can mean for you.

If the NFL is using it for a player, you can use it as an athlete, meaning as an athlete at any level, right?

And it's that digitization of information that can feed you.

For my baby, you can better understand a great deal about how they're successful or what isn't successful about them.

Not your baby's always successful, I don't want to say, but what is maybe not