Dr. Robert Lustig

It will strip the mucin layer, a protective physical barrier, right off the surface of your intestinal epithelial cells. And when it does that, it denudes them and allows for other bacteria, toxic bacteria, to take up residence and cause irritable bacteria. bowel syndrome, inflammatory bowel disease, and the junctions between the cells become dysfunctional as well.

And so the cells become permeable. And so stuff in your intestine, the junk in your intestine, the SH, you know what? can actually make it through into the bloodstream. You can measure the endotoxins and the whole bacteria, the lipopolysaccharides in the bloodstream when the intestine is damaged even from diet soda. And what that does is that ultimately leads to systemic inflammation.

And so the cells become permeable. And so stuff in your intestine, the junk in your intestine, the SH, you know what? can actually make it through into the bloodstream. You can measure the endotoxins and the whole bacteria, the lipopolysaccharides in the bloodstream when the intestine is damaged even from diet soda. And what that does is that ultimately leads to systemic inflammation.

And that systemic inflammation also leads to metabolic disease, mental health problems, cognitive decline, early death.

And that systemic inflammation also leads to metabolic disease, mental health problems, cognitive decline, early death.

sort of tooth comb over every single thing that they're putting into their body they're not a scientist agreed it's a it's a problem because the food industry has made the grocery store a minefield and it's really easy to set off an explosion if you walk in you've basically lost that's how bad it is understood so the the simple rule is eat real food So what's real food?

sort of tooth comb over every single thing that they're putting into their body they're not a scientist agreed it's a it's a problem because the food industry has made the grocery store a minefield and it's really easy to set off an explosion if you walk in you've basically lost that's how bad it is understood so the the simple rule is eat real food So what's real food?

Well, food that came out of the ground or animals that ate food that came out of the ground. The problem is we all lead busy lives and we're looking for labor-saving devices because people don't even have time to cook. Most people, 33% of Americans don't even know how to cook anymore. So, like, what are they going to do? So we understand this. I mean, it's a problem. Agreed.

Well, food that came out of the ground or animals that ate food that came out of the ground. The problem is we all lead busy lives and we're looking for labor-saving devices because people don't even have time to cook. Most people, 33% of Americans don't even know how to cook anymore. So, like, what are they going to do? So we understand this. I mean, it's a problem. Agreed.

We need food that is metabolically healthy for us, not metabolically detrimental. And the problem is that as soon as you put added sugar in the food, you have made it metabolically detrimental. Now, the food industry will say, well, there are all these other good things in there, like vitamins and minerals. We fortify it, et cetera.

We need food that is metabolically healthy for us, not metabolically detrimental. And the problem is that as soon as you put added sugar in the food, you have made it metabolically detrimental. Now, the food industry will say, well, there are all these other good things in there, like vitamins and minerals. We fortify it, et cetera.

So I'm here to tell you, toxin A plus antidote B still equals death. Just because they put some vitamins in there or you take a dietary supplement, if it's not solving your mitochondrial dysfunction, what's the point? So you can't believe what the food industry is telling you. If they say something is healthy, it's usually the opposite. Whatever it says on the package, believe the opposite.

So I'm here to tell you, toxin A plus antidote B still equals death. Just because they put some vitamins in there or you take a dietary supplement, if it's not solving your mitochondrial dysfunction, what's the point? So you can't believe what the food industry is telling you. If they say something is healthy, it's usually the opposite. Whatever it says on the package, believe the opposite.

Because they have an incentive to put... Wrong stuff on the package. And I'll be honest with you, I'm part of, you know, numerous lawsuits suing the food industry for deceptive advertising, misbranding, mislabeling. 70% of all of the items in the American grocery store are misbranded or mislabeled. In what way? They say things that are not true. Give me some examples.

Because they have an incentive to put... Wrong stuff on the package. And I'll be honest with you, I'm part of, you know, numerous lawsuits suing the food industry for deceptive advertising, misbranding, mislabeling. 70% of all of the items in the American grocery store are misbranded or mislabeled. In what way? They say things that are not true. Give me some examples.

Well, first of all, any time they use the word healthy... They say no added sugar, but in fact they put in apple puree or raspberry puree or evaporated cane juice. There are 262 names for sugar, and the food industry uses all of them. And so they will say that something's no added sugar, but that in fact is actually not the case. Okay, there's a whole host of this.

Well, first of all, any time they use the word healthy... They say no added sugar, but in fact they put in apple puree or raspberry puree or evaporated cane juice. There are 262 names for sugar, and the food industry uses all of them. And so they will say that something's no added sugar, but that in fact is actually not the case. Okay, there's a whole host of this.

Kellogg's has been sued for raisin bran. Okay, everyone thinks raisin bran. Well, it's just raisins and bran. What color are the raisins in raisin bran? I've never seen it. Well, I mean, raisins are purple.

Kellogg's has been sued for raisin bran. Okay, everyone thinks raisin bran. Well, it's just raisins and bran. What color are the raisins in raisin bran? I've never seen it. Well, I mean, raisins are purple.

You know, purple brown.