Dr. Robert Lustig

Ah, well, yes, that way it is. The point is that the food industry is very powerful, and they have swept virtually every aspect of this under the rug for 40 to 50 years. They knew back in the 1960s that sugar was a problem. But they paid off scientists to say it wasn't. And we actually have the documents from the food industry. They live at the UCSF Food Industry Documents Library.

Ah, well, yes, that way it is. The point is that the food industry is very powerful, and they have swept virtually every aspect of this under the rug for 40 to 50 years. They knew back in the 1960s that sugar was a problem. But they paid off scientists to say it wasn't. And we actually have the documents from the food industry. They live at the UCSF Food Industry Documents Library.

And we are doing research on corporate interference in health. What do those documents show? They show that in 1965, the sugar industry came to two Harvard School of Public Health scientists, the head of the Department of Nutrition, Fred Steyer, and his associate, Mark Hegstead, who became the head of the USDA five years later.

And we are doing research on corporate interference in health. What do those documents show? They show that in 1965, the sugar industry came to two Harvard School of Public Health scientists, the head of the Department of Nutrition, Fred Steyer, and his associate, Mark Hegstead, who became the head of the USDA five years later.

And paid them $50,000 in today's money to produce two articles for the New England Journal saying saturated fat was the bad guy and that sugar was exonerated. And they did it. And they did it. That's just one thing they did.

And paid them $50,000 in today's money to produce two articles for the New England Journal saying saturated fat was the bad guy and that sugar was exonerated. And they did it. And they did it. That's just one thing they did.

They also infiltrated the National Institute of Dental Research, NIDR, their study sections and their executive committee to take money away from nutrition research for dental health and put it toward a caries vaccine. A what? A dental cavities vaccine. How's that cavities vaccine working for you?

They also infiltrated the National Institute of Dental Research, NIDR, their study sections and their executive committee to take money away from nutrition research for dental health and put it toward a caries vaccine. A what? A dental cavities vaccine. How's that cavities vaccine working for you?

We have all of the data in their own words to demonstrate that they knew exactly what they were doing. This is not a hallucination. This is hardcore fact, and we've published this. And we now have a center at UCSF devoted to understanding the corporate determinants of health.

We have all of the data in their own words to demonstrate that they knew exactly what they were doing. This is not a hallucination. This is hardcore fact, and we've published this. And we now have a center at UCSF devoted to understanding the corporate determinants of health.

Correct. All true. Now, you could say that's correlation, not causation, but we actually have the causation. We have the data. We have it in mechanistic terms. We have it in clinical interventional efforts. We have it in societal efforts. There's a method for determining proof. That doesn't need randomized control trials. It's called econometric analysis.

Correct. All true. Now, you could say that's correlation, not causation, but we actually have the causation. We have the data. We have it in mechanistic terms. We have it in clinical interventional efforts. We have it in societal efforts. There's a method for determining proof. That doesn't need randomized control trials. It's called econometric analysis.

This is what we have for, for instance, climate change. There's no control group for climate change, but we still know it's true. This is what we have for tobacco and lung cancer. You know, you don't have naive people start smoking. That would be illegal, immoral, get you thrown in jail. But we still know that tobacco causes lung cancer.

This is what we have for, for instance, climate change. There's no control group for climate change, but we still know it's true. This is what we have for tobacco and lung cancer. You know, you don't have naive people start smoking. That would be illegal, immoral, get you thrown in jail. But we still know that tobacco causes lung cancer.

We know that football trauma causes chronic traumatic encephalopathy. None of these have control groups, but we know it's true through econometric analysis. This is a method of using natural history data over time to be able to determine proximate cause.

We know that football trauma causes chronic traumatic encephalopathy. None of these have control groups, but we know it's true through econometric analysis. This is a method of using natural history data over time to be able to determine proximate cause.

And we have that for sugar and diabetes, and we have it for sugar and heart disease, and we have it for sugar and fatty liver disease, and of course we have it for sugar and tooth decay. We're working on sugar and cancer and sugar and dementia. We're not there yet.

And we have that for sugar and diabetes, and we have it for sugar and heart disease, and we have it for sugar and fatty liver disease, and of course we have it for sugar and tooth decay. We're working on sugar and cancer and sugar and dementia. We're not there yet.

So let's do the sugared soft drinks first.

So let's do the sugared soft drinks first.