Dr. Todd Rose

Okay.

You know there's a right answer.

And so it turns out everybody's misrepresenting their views right now.

Yeah, this is really important to bring up because when we talk about conformity,

it kind of has like a negative connotation, right?

Like nobody wants to admit they conform to something.

But here's what's important.

We are hardwired to belong to groups.

Evolutionarily, this is how we survive.

And that belonging can lead to conformity when we feel like we have to distort who we are to get that belonging.

And if you don't mind, let me give you an example.

I'm going to tell you about what I think is my favorite study ever because I can't believe he got funded to do it.

A colleague of mine in the Netherlands back in 2009 was a little skeptical about this conformity, like how deep it really went.

And so he said, what's the most subjective thing I could possibly imagine and see if conformity exists there?

So he decided it was who you think is good looking.

Because look, beauty's in the eye of the beholder, right?

So, and there's no social pressure to be like, you should think they're attractive because I do.

So he does this clever study.

He puts people in fMRI scanners and he does a version of hot or not.

Really?