Dr. Todd Rose

And then you force the trade-offs in this way that gives you anonymity and plausibility.

So you have to rank what you want?

It's amazing.

We can go into details on how they do it.

There's some stuff on our site that'll show you.

It's really cool.

But you can't game it.

It's so good at getting at private views.

Okay.

So let's talk about what most people see in terms of their top priorities for a good life.

It warms my heart.

The number one...

priority for a successful life is I want to do work that has a positive impact on other people.

They want to contribute.

In that top 10, across all demographics, were things to do with relationships, family, character, self-improvement, and growth.

Okay?

In fact, one of the really crazy ones that I think is important is across every demographic in the top 10 was I want to be more engaged in my community.

Now here's what's interesting.

We also measure how well you're achieving on these different things.

Involved in your community was the lowest achieved of all top 10 priorities for your life.