Drew Burney

And that you have to have a good story around that.

Yeah.

And that's where the change kind of comes in with something like this, right?

It's like, like at a, a more, a more basic fundamental level is like,

You start with that behavior.

I'm doing it for whatever reason.

Those reasons are probably going to change at some point.

And you're going to have to have a solid story around that.

It's usually like a strong why you need.

Yeah, I think another example of like a good strong why is when you take on a social role too, though.

And there's research behind this as well.

And I've already mentioned this, right?

Like becoming a podcaster, that was a social role I had to take on.

But my identity didn't just appear all of a sudden when I said, well, I'm stepping into this role.

I had to go through the behaviors and I'm still going through the behaviors.

My identity is still changing around that.

But that's a strong why.

Taking on social roles can actually be a very positive and strong engine for change for people.

So step into the role that you want.

The behaviors kind of have to fall into place at that point.