Drew Burney

And we've just, how many hours have we just spent talking about that?

So like I get it, it's difficult, but the environmental persistence, the environmental design that you have to do, that's tough, right?

The roles, we've talked about social roles a little bit in there.

You take on a social role, you have to maintain that social role.

You have to maintain all the second order effects that come with that social role too.

Relationships, we just got done talking about those.

There's a big monkey wrench that can throw off change or reinforce it or derail you at some point.

Your identity.

You have to take on a new identity too.

That's not easy.

James Clear talks about this.

And if you're going to create a new habit of any kind, eventually it has to become an identity.

That's painful, like we talked about.

We talked about environmental design and trying to control all of this.

There's always going to be some wild card that comes in and it's going to throw you off.

So you're going to have to plan for relapses or re-exposure to old environments or old relationships that are going to...

challenge you and challenge the durability of the change that you've made.

Change is hard.

We just spent all these hours talking about this for a reason, though.

Yeah, there's this really interesting idea from this researcher, Tori Higgins,