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Drew Canole

๐Ÿ‘ค Speaker
151 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

Well, I think first and foremost, we source from the best farms organic ingredients.

SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

And then also, it's just a really high quality, organic, non-GMO, soy-free, vegan product that's shipped to their door.

SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

We've done clinical trials on it.

SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

So we've actually seen weight loss.

SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

We've seen improved depression backscore, people improving their mood.

SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

We've seen good cholesterol levels increase, bad cholesterol decrease in our clinicals.

SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

And we've literally sold over a quarter million bottles of this stuff.

SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

And, uh, it's just literally transforming thousands of people's lives.

SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

And we're so blessed to be a part of this, my man.

SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

You're talking about Organifi specifically, correct?

SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

So flashback, and this will give you some context, all the entrepreneurs that are out there.

SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

Six years ago, started a YouTube and Facebook channel, started acquiring likes, subscribers, if you call them on YouTube, growing our influence.

SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

Influence marketing's been our focus for the past six years.

SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

We took our influence, grew it to about 2 million, 2.2 followers, million, online, and then we're like, hey, we literally started looking at other statistics, other sites, telling us that we had the world's most engaged followers

SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

largest green juice following in the world.

SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

And we're like, what would make sense to give to these people just based on sheer numbers alone?

SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

And then we started to formulate 11 of the world's best superfoods.

SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

We tested dozens, if not hundreds of other green juice products out there.

SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

We found some gaps in the marketplace.

SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole

One being there was nothing that was really based on ancient Ayurvedic science.

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