SaaS Interviews with CEOs, Startups, Founders
EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
23 Feb 2017
Chapter 1: Who is Drew Canole and what does he do?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
Chapter 2: What makes Organifi's ingredients unique?
I'm now at $20,000 per top.
Chapter 3: How did Drew build his audience for Organifi?
Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark. And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the $100 is Rich Jones.
Chapter 4: What is the significance of Ashwagandha in Organifi's products?
Okay, Rich Jones, he is stuck in corporate. He wants to break free. He's binging on the show. For your chance to win 100 bucks every Monday morning, simply subscribe to the podcast right now on iTunes and then text the word Nathan to 33444 to prove that you did it.
Guys, if you want an easy tool to use to book your meetings back to back, to batch your calls, to make sure people actually show up when they schedule, you want to use Acuity Scheduling.
Chapter 5: How is Organifi marketed and what are the sales channels?
It's what I use for all my podcast interviews at nathanlatka.com forward slash schedule.
Chapter 6: What are the financial metrics of Organifi's business?
I'll tell you more about how I use it later on in the episode. Nathan Lackey here, this is episode 579. Coming up tomorrow morning, you're gonna learn from the Atari. He self-funded his company called Vinu. It's a SaaS company that just hit 400 grand in monthly recurring revenue. Over a thousand customers to serve up business data to make B2B selling easier.
Chapter 7: What strategies are used to enhance customer retention?
Amazing that it's bootstrapped.
what's up guys nathan latke here our guest today is drew cannoli if you haven't heard of him he's a nutritional a nutrition specialist transformation specialist and national spokesperson for the benefits of juicing vegetables for health and vitality he's the founder of fitlife tv where he shares educational inspirational entertaining videos and articles about health fitness healing and longevity most recently his new company organifi is getting directly into the green juicing space with a physical product which i've got here in front of me we're going to jump into all of it drew are you ready to take us to the top
Chapter 8: What advice does Drew have for aspiring entrepreneurs?
Ready to rock and roll. Let's go. Awesome. And you've got, you've got Jamel there too. Handles all your numbers. Jamel, how are you feeling? Feeling great. All right. Good stuff. All right, Drew, break it down for us. Let me just, and I'll just point out the obvious risk right off the bat. My audience are entrepreneurs. They're SaaS folks. They're sophisticated.
Whenever they hear that I'm having someone on in the juicing space, they immediately think scam. So I want you to just, you've debunked it many times. Just tell us quickly what makes you different than a lot of these like, you know, crazy things you see online that aren't actually real juicing things.
Well, I think first and foremost, we source from the best farms organic ingredients. And then also, it's just a really high quality, organic, non-GMO, soy-free, vegan product that's shipped to their door. We've done clinical trials on it. So we've actually seen weight loss. We've seen improved depression backscore, people improving their mood.
We've seen good cholesterol levels increase, bad cholesterol decrease in our clinicals. And we've literally sold over a quarter million bottles of this stuff. And, uh, it's just literally transforming thousands of people's lives. And we're so blessed to be a part of this, my man. You're talking about Organifi specifically, correct?
Organifi specifically. That's one of our SKUs. Yep. Cause you've got, I mean, you've got a lot, it sounds, I mean, you had a lot of content stuff going on. This is kind of a physical product. When, when did you kind of come up with this concoction? When was this product? When was the first product of this line purchased?
So flashback, and this will give you some context, all the entrepreneurs that are out there. Six years ago, started a YouTube and Facebook channel, started acquiring likes, subscribers, if you call them on YouTube, growing our influence. Influence marketing's been our focus for the past six years.
We took our influence, grew it to about 2 million, 2.2 followers, million, online, and then we're like, hey, we literally started looking at other statistics, other sites, telling us that we had the world's most engaged followers largest green juice following in the world. And we're like, what would make sense to give to these people just based on sheer numbers alone?
And then we started to formulate 11 of the world's best superfoods. We tested dozens, if not hundreds of other green juice products out there. We found some gaps in the marketplace. One being there was nothing that was really based on ancient Ayurvedic science. And we know that Everybody's getting back to the traditional holistic Ayurvedic methods of the past. And this was about two years ago.
And we also knew that all the green powders tasted like garbage. They were like swamp water. And we knew that a lot of the ones that tasted okay were loaded with stevia and all these artificial sweeteners. And we also knew that those disrupt the micro gut biome in somebody. And as an entrepreneur, you want a sharp brain.
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