Drew Carrell
👤 PersonAppearances Over Time
Podcast Appearances
Thanks for the opportunity, man. I really appreciate it. And it's absolutely my pleasure to sponsor such an awesome podcast. I've been listening to it a lot the last couple of weeks. So cool. Appreciate that, brother.
Thanks for the opportunity, man. I really appreciate it. And it's absolutely my pleasure to sponsor such an awesome podcast. I've been listening to it a lot the last couple of weeks. So cool. Appreciate that, brother.
Yeah. Yeah. Not to get, just to give you the 30,000, not to get too much into the backstory right now. I come from retail, plain and simple. I used to run grocery stores. A large part of running grocery stores is logistics, like keeping shelves full, believe it or not, is a very complicated process, especially in like fresh foods.
Yeah. Yeah. Not to get, just to give you the 30,000, not to get too much into the backstory right now. I come from retail, plain and simple. I used to run grocery stores. A large part of running grocery stores is logistics, like keeping shelves full, believe it or not, is a very complicated process, especially in like fresh foods.
Like I was working in what would be the equivalent of Whole Foods up in Canada. So it was pretty intensive. And It wasn't long until I learned that what I loved was the data and making data-driven decisions. And that kind of brought me into this media buying world, which at the time I was completely ignorant of.
Like I was working in what would be the equivalent of Whole Foods up in Canada. So it was pretty intensive. And It wasn't long until I learned that what I loved was the data and making data-driven decisions. And that kind of brought me into this media buying world, which at the time I was completely ignorant of.
But once I started seeing ad accounts and seeing how companies were scaling with digital marketing and things like that, I just knew that that's where I needed to be. I was on fire. I remember watching the very first YouTube video. So... I transitioned out of retail into media buying.
But once I started seeing ad accounts and seeing how companies were scaling with digital marketing and things like that, I just knew that that's where I needed to be. I was on fire. I remember watching the very first YouTube video. So... I transitioned out of retail into media buying.
And then, you know, we went through some different models and some struggles, ended up landing, discovering the real estate investing industry, which was funny to us because we thought that it was just a bunch of crooked realtors trying to like sell people's deeds to their houses.
And then, you know, we went through some different models and some struggles, ended up landing, discovering the real estate investing industry, which was funny to us because we thought that it was just a bunch of crooked realtors trying to like sell people's deeds to their houses.
But once we kind of learned what was going on there, it was very obvious to us the industry was kind of prehistoric in terms of how they were marketing and how they were scaling their companies. So we knew there was this huge opportunity to marry digital marketing with investors. And so that's what we did. And we passionately dove into that. We cut off everything else.
But once we kind of learned what was going on there, it was very obvious to us the industry was kind of prehistoric in terms of how they were marketing and how they were scaling their companies. So we knew there was this huge opportunity to marry digital marketing with investors. And so that's what we did. And we passionately dove into that. We cut off everything else.
We had some other businesses at that time as well. We sold one. We shut down another. And we're like, this is where we got to go. We got to go deep. So we ended up, through some iterations, of course, landing on this paper lead model. So what we learned was real estate investors need to be real estate investors. And they need to be great at that and great at sales.
We had some other businesses at that time as well. We sold one. We shut down another. And we're like, this is where we got to go. We got to go deep. So we ended up, through some iterations, of course, landing on this paper lead model. So what we learned was real estate investors need to be real estate investors. And they need to be great at that and great at sales.
And they kept getting lost in the world of marketing. So our resolve to that was... Don't worry about landing pages. Don't worry about ad accounts. Don't worry about anything. We'll just connect through CRM. We will run nationwide advertising and we'll only give you the leads that you want in your area. And it's really just kicked off 2,500 clients later. We're, we're doing awesome.
And they kept getting lost in the world of marketing. So our resolve to that was... Don't worry about landing pages. Don't worry about ad accounts. Don't worry about anything. We'll just connect through CRM. We will run nationwide advertising and we'll only give you the leads that you want in your area. And it's really just kicked off 2,500 clients later. We're, we're doing awesome.
We're having a lot of fun nationwide advertising. Like I said, we're cracking into TV now looking at radio for 2025. It's going to be, it's going to be a lot of fun.
We're having a lot of fun nationwide advertising. Like I said, we're cracking into TV now looking at radio for 2025. It's going to be, it's going to be a lot of fun.
Yeah. So that company is called LeadZolo. And we are... 100% focused on highly motivated off-market leads for real estate investors. So all of our advertising is 100% would you like a cash offer on your home to sell it quicker rather than listed on the market? So that's the angle that we drive for.
Yeah. So that company is called LeadZolo. And we are... 100% focused on highly motivated off-market leads for real estate investors. So all of our advertising is 100% would you like a cash offer on your home to sell it quicker rather than listed on the market? So that's the angle that we drive for.