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Drew D'Agostino

๐Ÿ‘ค Speaker
156 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

I would say 350.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

That would be the amount.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

It's in a mix.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

So the breakdown is... Actually, I don't really know the direct breakdown other than just guessing it.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

But there's definitely a contingent of those who were using our product for a long time as individual users.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

And then we didn't just change the pricing model.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

We also added a lot of robust features to the product that made it better for enterprise.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

So a lot of them have come in through self-service mechanisms.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

Some examples of those are like big professional services organizations, like Accenture is one of our big customers.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

They've used Crystal as individuals for a very long time.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

And ever since then, we've kind of slowly been piecing together

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

Yeah, so there's a difference between self-service customers and Crystal's free user base.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

We've got a massive free user base.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

It's about 30,000 to 40,000 people, depending on the month, who sign up monthly for our product.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

And they go through the motion of filling out personality assessments, downloading trials of our tools.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

There's a lot of things you can do in Crystal for free.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

That's still the main funnel for our enterprise business.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

But there is a segment of those who have signed up for...

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

different types of paid subscriptions we've had over the years.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

And I mean, if you were to add them all up, there's probably been something like 18 to 20,000 of those paid customers for some crystal product.