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Drew D'Agostino

๐Ÿ‘ค Speaker
156 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

Some of those have been recurring.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

We've also had non-recurring products in the past.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

So of those,

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

that's kind of like the low hanging fruit for us.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

So we can either look at the current customers, also revisit the ones who have had a, you know, individual subscription in the past and start rolling out in like a marketing qualified lead flow to find out opportunities.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

So we're kind of going at it

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

The good thing we have is seven years of experience and seven years of a giant funnel into Crystal.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

What we're not so good at is really efficiently identifying those opportunities.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

So that's one of our big priorities this year.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

I'd have to get the updated count, but it's definitely more than 3,000.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

So it's more than 10x the enterprise customer base in terms of just number of users.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

It's still a big chunk.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

No, so everyone that had a self-service account still has access to all their tools.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

And most of those users are pretty active at this point because they've had the opportunity to just like, you know, you settle out with that churn curve.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

So our approach with that has been let them keep their access to the tool, but at the same time,

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

build onto the enterprise offerings that we have.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

And there's a lot you can do in Crystal now that you just, as a company that you can't really do as a customer or as an individual user.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

So we've been trying to go in from a value perspective, like, all right, let's make this enterprise product more appealing to these customers who have these like self-service accounts.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

But as far as new customers go, you can right now, if you go to Crystal's pricing page as a free user, you can't sign up for the self-service account.

SaaS Interviews with CEOs, Startups, Founders
How He increased ARPU from $50/mo to $800/mo with one simple change

So for that, we've used the approach.