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Drew Liwer

๐Ÿ‘ค Speaker
313 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

Microsoft screws their channel program partners.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

What do they do?

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

They give them a nice 30% commission on the first year and a nice 5% commission on the second year when the customer renews.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

What does that create an incentive to the channel partner to do?

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

Churn the customer.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

You know, now Microsoft thinks, oh, who's going to churn us?

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

We're Microsoft.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

And they're somewhat right, unfortunately.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

Oh, I have the Oscar.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

So my point is we not only continue to pay the same amount, we actually increase the amount depending on volume.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

If the partner generates more volume, we will actually give them better commission over time because our objective is to make it as lucrative for them as possible so they sell much more of Coro and much less of anything else.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

I'm sorry, the music is on.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

Catch me later and ask me questions.

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