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Drew Liwer

๐Ÿ‘ค Speaker
313 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

that a mid-market company might need.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

So as you can tell, in 2019, we had a very respectable zero revenue.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

And we've grown since then very aggressively, including during COVID, including during all kinds of conflicts, and so forth and so on.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

So when we launched the product, it was cybersecurity for SMBs.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

So we literally

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

went into a dark room and built something that we thought they would need.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

So we built something for the first time that we called an all-in-one.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

So instead of buying multiple cybersecurity products, we made it very simple for them to consume it.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

It's one product that covers the user, the endpoint, the network, the cloud, the data, the email, everything in one system.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

In 2020, we launched it aggressively into the market with a very much old school direct sales model.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

So we had a team that basically out of Chicago that cold called into organizations and sold them cybersecurity.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

And you have to understand that when you look at the small businesses or the mid-market, the deal size is relatively small.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

So a cybersecurity company normally sells a deal size of anywhere between $700 to $1.5 million.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

We are a fraction of that.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

I'm talking to companies who are 200 employees, 500 employees, not 30,000.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

So we needed to figure out a really good way to scale this thing and direct sales, while very important,

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

didn't cut it.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

In comes in 2021 this fine gentleman, Jim Tarantino.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

We hired him as our CRO.

SaaS Interviews with CEOs, Startups, Founders
Coro Announces $100m Live on the Show, Their Partnership Playbook

He looked at our plan, and he said, you guys are nuts.