Drew Sheehan

I had no money when I started the company.

We are absolutely SaaS.

Everything we do is all about a recurring revenue model.

The story of Birdseed really came from that previous business you just mentioned.

The majority of our customers found us online, and that was how they became a customer of ours.

And we were typically using back in the early 2010, 2011.

Most of our business came to us through pay-per-click.

But as things evolved, obviously, it became more of social media and social media ads, content, forums, and just different ways that people would find us.

But we were always driving potential customers that would become clients to our own web properties.

So our own website, our own landing pages.

We didn't really have funnels early on, but that type of thing.

And we were really good at driving qualified traffic to our website.

And once they made contact with us, we were really good at closing or winning the business.

But we had this constant battle of just a drop-off of whether it was 95%, 96%, whatever it might be.

The majority of the people just wouldn't contact us.

And we couldn't figure out why because...

they found something interesting about us, but they didn't, you know, move forward in the relationship.

Absolutely.

Yeah.

So, I mean, what we did was we basically took all the different tools and