Dunk

So behind the scenes, we've been trying to work out what next is like, is this going to work as a long term business proposition?

So that's what we've been doing the last few months is trying to figure out where it's going to be bricks and mortar space, serving coffees as fast as we possibly can to the highest possible standards.

Because you can't do one thing, do it really shit and expect people to show up week on week.

You do one sale, you've sold one thing, you repeat business, you've got customers.

And that's what we're trying to build towards is a sustainable model where we have customers.

But whilst we're doing that, we're trying to figure out what are those little things that we can do in between that keep building the brand and keep people interested and also allows us that time to develop that perfect flat white.

We did a fair bit of research and about, was it 30, 40% of people of a morning in London drink a flatty.

So what's the process at the moment?

Because you want to automate it and have it, without it being roboticized necessarily, there still needs to be the human touch to it.

So you've got the best practitioners, the best baristas, and the best ingredients to make the best product.

Because like you said, if you do one thing, you've got to do it fucking well, because otherwise you'll have the flat white and then get told to fuck off.

And then the people will fuck off.

It all starts with our Kiwi friend, Thomas Daganam, of Fireheart Coffee based here in London, who make or roast our beans.

So that's where it all began is working out what the best bean was for a flat white.

And you can't just make flat whites with any old coffee.

It needs to be the perfect bean, the perfect blend for the perfect flat white.

Then there's all the science behind it.

You know, the temperature of the milk, the size of the bubbles in your microphone, all of that sort of stuff, the perfect size, which is a six ounce.

And then, as you say, you've got to optimize that process.

It can't just be the long form, but then you can't roboticize it and automate it.