Ed Coper

Pure heightened political rhetoric.

And so, of course, the more we see of this, the more violence we're going to see in the real world.

Well, you will have seen throughout every era, throughout every culture, throughout every religion, through human history, entertainment is used as a way to capture the attention of the masses, usually to direct it in some social or political will.

So you go back to the ancient Greek dramas, there was always a moral cautionary tale about that because it was an oral society with an oral tradition and you had to communicate important information.

And the way you communicate important information is through entertainment.

And it's no different these days.

The whole advertising industry is built around entertaining us and then monetizing those eyeballs once we've given those eyeballs over to the entertainment.

What we have now is the world where entertainment comes in the form of cultural influences and creators and political influences as well.

If you want to be entertaining to the point of getting people's attention now, you have to natively speak the language of social media.

That's where we get our entertainment from.

And so you'll see a lot of important information now is dressed up in really attention-grabbing rappers.

You might have someone on TikTok doing their make-up routine while also talking to you about whatever the issue of the day is.

Or you have the new era of political stunts.

If you want to get a political message through, you'll have someone like Kid Rock saying,

taking an AK-47 and shooting up a case of Bud Light to protest that beer brand having a promotion with a transgender influencer.

So if you have this marriage of anger and most powerful emotion and entertainment, which is whatever grabs our attention, this is the formidable force.

If you can crack that formula, the world is yours these days.

Well, the form of entertainment that's a really useful analogy is professional wrestling, you know, the fake caricature version like Hulk Hogan and The Rock.

And what happens in wrestling is it pays attention to our most base primal instincts and

And we have emotional response.