Ed Coper

And if you think about, if you've ever watched a Trump political rally,

there's chants starting the crowd and he kind of paces back and forth.

And just at the climax, he'll lean into the microphone and deliver an impeccable one-liner to rapturous applause from all of his supporters.

Now, if you've ever watched a wrestling match, they all start by these long monologues and chants.

And just at the climax, the wrestler will deliver some brilliant one-liner and the crowd goes into raptures.

You know, the similarities between the two are incredible.

And the theatre of whipping your supporters into a frenzy, getting them to suspend all rational thought, getting them to let their emotion take over, they have a wonderful time and you spin a multi-billion dollar entertainment juggernaut out of it at the same time.

Now, what have they done with MAGA?

They have spun an unprecedented political entertainment juggernaut out of exactly the same kind of theatre.

And we spend way too much time arguing with the merits of what he's saying, the policy arguments, the factual corrections.

That's not going to play.

That's not going to fly.

You wouldn't jump in the wrestling ring and say, hold on, guys, hold on, guys, he's actually an actor.

You know, this isn't true.

This is just entertainment.

We know it's entertainment.

So the politics of the left these days is pretty gloomy.

There's nothing inherent to a conservative ideology that makes it win the attention economy.

There's nothing inherent to left-wing ideology that makes it lose the attention economy.

It's the way we tell our stories, the way we communicate.