Ed Coper

They're doing the same thing, from my cold dead hand, come and take my stove.

They want to change the gender of your child and they want to take your gas stove.

You know, it becomes this culture war flashpoint.

And 24 hours later...

Biden administration comes out and says there will be no ban on gas stoves.

And of course, anyone who wants to talk about the issue about what to do about toxic emissions in our household, they won't do so anymore.

That's how brutally effective within 24 hours you can kill a policy dead just by this outrageous algorithm driven conflict bait on social media.

It is dominating our public discourse.

It is our daily programming.

This is what determines politics and society now.

Is this the similar kind of outrage machine?

It's the evolution of cancel culture.

Cancel culture is all of us appearing very angry at one small thing at any given time.

And it can happen because the way that social media algorithms work all point their attention to the same thing at the same time and it rewards things that trigger outrage.

Woe betide anyone who opens their mouth in public anymore knowing that they can get shouted down.

And that it really has an impact on our behaviour because we know that we have to be curated in an environment where everything will be scrutinised and there are people out there waiting for you to slip up.

and waiting for you to leave a little breadcrumb that they can then manufacture into an outrage.

And it doesn't take a lot.

It's manufactured.

Nobody really cares about the logo at Cracker Barrel, right?