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Ed Ludlow

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10096 total appearances
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Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

that would need to be reviewed.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Netflix is the biggest player in Hollywood in streaming, and so if we were to add on HBO and Warner Brothers, it would make it even stronger there.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

In Paramount's case, they'd be combining two movie studios, they'd be combining huge amounts of television networks.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

The respective share of either combined company in terms of TV viewing would be quite large, would be somewhat similar,

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

And yet both, I think, would still be smaller than YouTube.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

So a lot of this, if we get to an antitrust case, is going to depend on what market you are defining.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Let's just think about the storyline that's capturing a lot of attention today is the money.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

And we're all about the money for these things.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Lucas, Tencent was involved previously.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

It looks as though Chinese money is now being put to one side, but Middle Eastern money coming to the fore and Jared Kushner's money, private equity at least, which is also backed by Middle Eastern money coming to the fore.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Yes, the Middle Eastern money is probably the most interesting part of it because there had been a report, you know, at this point, maybe a month ago in Variety, the Hollywood trade publication, saying that there were three prominent Middle Eastern sovereign wealth funds involved in the Paramount bid.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Paramount initially didn't really engage, then later that day said that the report was inaccurate, and then it turns out the report looks like it was pretty accurate.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Because yes, I had heard and they have since disclosed that you do have a lot of Middle Eastern money in this bid, and there had been Chinese money, which makes it even more interesting that one of Paramount's arguments is that they will have an easier time getting this deal approved

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

But Warner Brothers Discovery's perspective was, well, it's actually making our life more complicated if you have all of this foreign money, because then CFIUS might have to look at it and approve it.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Bloomberg's Lucas Shaw, who's led the team on this story every step of the way.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Thank you so much.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Let's continue the conversation with Brandon Katz, Greenlight Analytics Director of Insights and Content Strategy.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Lucas did a really good job in explaining the differences in structure of the deals and also the different perspectives of each party.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

But I wondered if you'd help our audience understand what the difference is between a Netflix joined with Warner Brothers Discovery's streaming and studio business versus a Paramount Skydance taking the entire thing.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

What does that look like?