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Ed Ludlow

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10096 total appearances
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Appearances Over Time

Podcast Appearances

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

You and Lucas have already done a great job, so I'll try to pitch in here.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Really WBD and Paramount, more redundancies, more overlap.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

They are both traditional TV and film companies with streaming services tacked on.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Whereas Netflix, obviously, as we know, famously or infamously, depending on your perspective, they are a streaming first at all costs company.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

So there's less overlap and far more new integration of potentially complimentary or potentially conflicting businesses.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Now, we have seen mega mergers of this nature in the past, but they have almost always been a like versus like company absorbing each other.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

We have not really seen a major, major streaming service take a company at the size of Warner Brothers Discovery just yet.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Brendan, we're going later in the program to go deep on the antitrust considerations.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

There are antitrust considerations here.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

But let's say in either event, Netflix comes out on top or Paramount Skydance comes out on top.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

How does that change the landscape of entertainment?

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

What does it look like to have an entity of that size?

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Roughly two-thirds of U.S.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

adults who subscribe to HBO Max also subscribe to Netflix, whereas about 40% of HBO Max subscribers also use Paramount+, according to Greenlight Analytics data.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

So as of right now, the clear raw subscription streaming upside obviously favors Paramount+, which has about 80 million subscribers globally.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

globally.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

So they are a solid, growing streamer that's been on original content hot streak since late 2023, but clearly isn't remotely the same size as Netflix, Amazon, or Disney+.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

So if Netflix were to get WBD,

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

they would suddenly be investing in a lot of new businesses.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

And we don't know how they would play up theatrical.