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Ed Ludlow

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10096 total appearances
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Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

We don't know how they would handle WBD TV's massive external TV licensing business.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

We do know that Paramount and WB, there's more of, again, overlap and redundancies.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

So we can safely say that that would probably be more predictable as to what the future would look like.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

And it would certainly position Paramount to make that entrance into the top three contenders of media companies.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Certainly, David Ellis has been talking about getting in the position to produce more, more content, in particular for the consumer.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Brandon, just listen to what he told our own Lucas Shaw a little bit earlier in October at our Screen Time event.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

We have a good relationship with the administration.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

And look, I think if you look to that, I do believe...

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Other things that have been rumored about, right, are very large-scale players that could potentially create monopolies, obviously, in the ecosystem.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

And again, I think when you look at the lens of consolidation, for us, I'll keep going back to it, it's always how do you create long-term value creation?

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

How do you put yourself in the position to produce more content, not less?

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

And how do you ultimately build something that is better for the consumer?

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Brandon, what serves the consumer best?

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

What serves the consumer best overall is usually competition.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

So I think there is a large sect of industry analysts and professionals that would probably prefer Warner Brothers Discovery to remain as an independent company because it means more competition.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

It means more buyers on the market.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

It probably means less layoffs of the labor force.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Having said that, that's unfortunately not the reality that we live in.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

So somebody is going to get Warner Brothers.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

So it is really deciding which ultimate partner is probably best for the industry.