Eddie Hartman

To see all that go away just because you believed in yourself and you leaned into one thing

And you didn't think, hey, you know what?

I need to get out of my comfort zone and go after wallet share and market share together.

So that's what we teach in the book.

We give a strategy for doing that.

And the introduction is written by Bill Gurley.

I don't know if you know Bill Gurley, but a major investor behind a lot of companies, including Uber.

If you ask him, he'll explain.

That is the way that you become what we call a profitable growth architect, somebody who thinks through and plans.

for that future strategy, as opposed to just relying on their one strength.

And Paul, if I could say one more thing about this, the reason it's so deadly, like quicksand, in the early days, it will seem successful.

You know, you lean into creating that crazy devoted following.

It's how you raise money, because you say, look,

you know, the one number I need to grow is net promoter.

Look at my net promoter score.

People love me.

Look at this core of followers.

Or you say, hey, you know what?

Look at how fast my listeners and subscribers are growing, right?

Or look at how rapidly I'm acquiring new customers.