Eddie Hartman

It's insane.

And what people don't realize is, yeah, but you're acquiring them at such a discount or you're giving away so much free stuff as WeWork did that,

This does not stack up to a sustainable business.

In the early days, it seems like exactly what you should be doing.

And it fits with this idea that you believe in yourself.

But believe me, you've got to get outside of that comfort zone.

You've got to look at how to become a profitable growth architect, bringing together wallet share and market share.

And that's really what the book is about.

It's about a roadmap to doing that.

Yeah.

Can I give you one thing we did right and one thing we wish we had done differently?

Yeah, of course, man.

Lead by example.

Yeah, so the first thing we did is we talked to a lot of people who were in a situation where they're a little bit pissed off at their options.

So we took a lot of care.

Remember I said at the beginning, ask people what they'd be willing to pay for?

And we did that.

So we talked to people, what are the legal services that you cannot get and that you wish you could get?

And it's tragic.

I'll admit,