Eddie Hartman

And it's always a question of money and value.

And then you just have to ask, is it me or is it them?

Next thing you need to do, instead of focusing on the moment that they pick up the phone to cancel, go earlier.

Try to encourage them in the journey.

During the onboarding, find out what are their goals, what are they hoping to get, and then continue to reinforce that you're giving that to them, that you're delivering that value.

As you add more features or power, make sure they know about it.

Don't hide your light under a bushel.

Make sure people know what's going on.

And best of all, best of all, start even earlier than the moment that they said yes.

Start by recruiting that avatar, recruit people who look like they can make it to the end of the race, recruit athletes.

It's going to be so low.

It'll, it'll, it'll be like a rumor, you know?

That's such a good question.

Yeah.

I mean, look, for better or for worse, we're all negotiators.

Unless you have a product that just sells itself, we're all negotiators.

And I'd say even if you were, even if you did, you should still think about what are you presenting in the website or whatever that's doing the selling for you

where you get enough back.

But what we're talking about now is a sales conversation.

We're talking about a negotiation and we negotiate all the time.