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Eddie Hartman

๐Ÿ‘ค Speaker
1282 total appearances

Appearances Over Time

Podcast Appearances

The Level Up Podcast w/ Paul Alex
LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail

I think the first thing is you've got to do a little prep if it's a serious negotiation.

The Level Up Podcast w/ Paul Alex
LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail

Like don't go in cold.

The Level Up Podcast w/ Paul Alex
LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail

Don't cheat yourself.

The Level Up Podcast w/ Paul Alex
LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail

You know, you only get so many opportunities in life.

The Level Up Podcast w/ Paul Alex
LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail

So like do some prep.

The Level Up Podcast w/ Paul Alex
LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail

You don't have to do crazy things.

The Level Up Podcast w/ Paul Alex
LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail

I have a, I know some people right now where they literally go into chat GPT and

The Level Up Podcast w/ Paul Alex
LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail

And they build a chat GPT instance that is like the person they're going to negotiate with.

The Level Up Podcast w/ Paul Alex
LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail

And they go back and forth with them, you know, like they do some role play.

The Level Up Podcast w/ Paul Alex
LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail

Like, okay, that's great.

The Level Up Podcast w/ Paul Alex
LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail

I don't do that.

The Level Up Podcast w/ Paul Alex
LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail

That sounds awesome.

The Level Up Podcast w/ Paul Alex
LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail

But I, you know, you don't have to go that far, but do some prep.

The Level Up Podcast w/ Paul Alex
LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail

Think about what they are going to want.

The Level Up Podcast w/ Paul Alex
LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail

what they're going to push back on, what they're going to object to, so that you're not caught off guard.

The Level Up Podcast w/ Paul Alex
LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail

The first time you hear that objection shouldn't be when you're in the negotiation.

The Level Up Podcast w/ Paul Alex
LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail

It should have been when you're playing it out with yourself or with a partner ahead of time.

The Level Up Podcast w/ Paul Alex
LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail

So you want to anticipate the objections.

The Level Up Podcast w/ Paul Alex
LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail

And then if they're really pushing and they're not saying yes, think about what you can offer them in terms of concessions and think about what you'd like back.

The Level Up Podcast w/ Paul Alex
LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail

Something like, well, look, I know you want a 25% discount.