Eddie Vaca
👤 SpeakerAppearances Over Time
Podcast Appearances
And what did it do?
We did digital at a home again, brand new.
No one was talking about digital at a home.
Everything was still static billboards inside of freeways.
And we decided that we were going to take TVs and put them in cafes and, and create ad inventory for them.
Oh no, I think it's just taken off.
We were way ahead of our times back then.
Yep.
Yep.
Definitely.
Like you go through the drive-thru at Starbucks, it's all digital.
It's all digital at this point.
Right.
So you're, you're talking to them via digital screens and that is part of this industry.
We were doing it for ad inventory, but today the industry's kind of rolled into what the next generation of digital at-home is.
So they're using it for internal communications.
They're using it for just ease of use in McDonald's.
Instead of changing out menus every quarter, they can change it out instantly.
It's all done digitally now.
I always knew that I wanted to get back into owning my own business and do it in video.