Eddie Vaca

Absolutely.

The secret, live.

Live video in general is just huge.

It's taking over the internet.

Everywhere you look, any pub that you jump into is driving some sort of video product.

Live is right behind that.

You have the recent acquisition of Twitter buying Periscope.

That's huge.

Facebook jumping into Facebook Live.

And now YouTube coming out with their own mobile live platform called YouTube Connect.

Live is just everywhere.

We saw this a couple of years ago and started building out a product to help with the distribution of this.

So the biggest problem with live and the broadcast media industry today is seen is to drive tune in outside of sports is extremely hard.

Yeah.

Yeah.

It's just it's it's completely it's it's.

It's really hard.

We saw this opportunity and said, hey, we can build distribution channels and infrastructure that's better, that can help these broadcasters reach audiences in real time.

We know the internet, we know the video space, we know the live space.

Let's go out and build this.