Edward Kandel

Yeah, 100%.

I think if you look at Nick and I, we come at this from two sides.

So Nick, my co-founder, was an SE at Puddle.

He was doing pre-sales and delivery, mid-market up to enterprise.

So he

Doing this role, seeing how important it was, but man, how under-supported, under-appreciated, overlooked, and how important the impact of those things were on the companies also.

He came at it from that side.

At Founders Factory, I was investing and working with founders building our enterprise fintechs.

So pretty much every single one of them had this very important motion where with these bigger teams, if we are not scoping the right things, if the deals don't get scoped properly before they get signed or delivery goes wrong, those companies were not growing and raising.

So I kind of came at it from the other side, where I was like, okay, well, what is the impact of if you don't do pre-sales and delivery, right?

Nick came at it from the other side of I am in pre-sales and delivery.

In addition to that, like I built a bunch of communities before that around problems that I really cared about.

So previously had built

communities around queer people in sports because that was an area that being a gay man in sports and that being not a place I could go.

And so when Nick and I were really diving into the space and it became something that almost became all encompassing, it felt like the logical step of like, well, actually, surely the first way we should try and solve this is by bringing the best people together in spaces where they can go, hey, what is actually working?

What are you actually doing to solve this?

How can I improve this?

And so that was the first step.

And that's where Cofilm started.

So that was our route into it.