Edward Kandel

I think it's easiest if we start with looking at the goal we're working towards, which is that we believe solutions and delivery are super important to software companies of today actually being successful.

If you don't sign the right deals, scope them in the right way, they don't go live, and your company doesn't realize that revenue and customers don't solve the problems they're trying to.

And actually, we think that's going to get more important as AI is rolling out, where everyone's moving to outcome, usage-based, so not going live becomes critical.

And then the complexity of every deployment is getting more complex.

So that's the kind of overall mission.

But when we started, the thing we kept hearing from SEs in London is, well, it's a black box.

I've got no idea what is actually good, what works for doing solutions.

I've got no place to engage with my peers and get those advice.

All the tools we use are built for other people.

We can't prove our impact.

And we're in these little silos repeating the same things over and over again, right?

So we were looking at this and goes, okay, if we don't solve those things, solutions isn't going to be able to play this super pivotal role, which it should do as software is evolving.

So the first thing we did, which is what we started in

Cofilm.

Cofilm has a very simple and very focused mission as we create these super intimate spaces with really high quality people.

We make sure we've got great solutioners from great companies and all our meetups are focused around how can we get the maximum transfer of information between people on the stuff you can't find online.

So for example, we were in New York two weeks ago and we were doing with Notion there pre-sales to delivery handovers.

We were diving into what are the incentive structures different peoples use?

What are those templates?

When do they get brought in?