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Edward Kandel

๐Ÿ‘ค Speaker
297 total appearances

Appearances Over Time

Podcast Appearances

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

Next week in London, we are hosting with Snowflake, and we've got the head of Anthropic for Amiya for Solutions, one of the leads at Snowflake, diving into like, actually, how will our roles change?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

Not the BS on LinkedIn, like actually, and what skills do we need to focus on?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

So that is CoForm.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

If you engage with CoForm, there is one thing we focus on, great people, information you can't get anywhere else.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And that is that model.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

Last year, a lot of those leaders started going, there are problems we can't solve through crowdsourcing playbooks.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

There are some infrastructural problems.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

There are some tooling problems, data problems.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

When I go to advocate for headcount, I have to look on Salesforce and go, what deals were my SEs assigned to?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

But assigned to a deal does not show the impact that we are driving.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And there are a few others, like all our knowledge, all the herd knowledge, the gap between docs and reality that we live in is all in our heads and walks out the door.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

So...

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

A bunch of leaders in the community were like, hey, you guys, I think, are the best people to solve this.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

So with them, and we got some external funding in, invested in that to go full time.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And I'll also actually build out Focal, which we believe is the best operating system for solution engineering teams, pre-sales teams.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And that's been built with about 300 discovery calls within the community.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

All our early customers were within the community first.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

uh and that is our model that coform is the community where the best people come together to share what's working what's not and from that we actually also then help build the solutions to some of our problems and there are a lot of other things we have in the in the pipeline as well beyond focal so that hopefully that gives you a little good summary there yeah i appreciate that thank you so much so coform is the community focal is what you're building as a sort of say as a product based on of the learnings that you drew out of the the community

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

Come over.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

I will save a spot for you, Tim.