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Edward Kandel

๐Ÿ‘ค Speaker
297 total appearances

Appearances Over Time

Podcast Appearances

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

100%.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

We are fully team Anthropic at Cofor.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

No, no.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

Sorry to all the opening ISEs out there.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

Oh, a world of pain has caused that thought process when you try and go, who are the people we should accept to our events?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And then you have a list of 30 job titles, right?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

So yeah, the catch-all term we use within the community is solutioners.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And that's obviously a made-up word, but the idea is it is meant to encapsulate the workflows that people are doing from, as you say, pre-sales, scoping, demos, etc., to the delivery part of like

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

either implementation support or actually that delivery work on-site, the more forward-deployed engineer side.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

The reason why it was very intentional having a space with both together is because one, you see some teams where, for example, the MOLLE team who are in the community, one of the focal customers, they do pre-sales and delivery in one team.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

So it wouldn't make sense to exclude half of that.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

The second reason why is both teams are intrinsically connected.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

How good delivery is able to perform is very inextricably linked to what the pre-sales function or part of the process is doing and vice versa.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

So that is why, as a space, it felt right to really focus on those two.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And for example, we never have any AEs, salespeople, leaders who are not in the solution space.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

But yes, we have solution as a catch-all.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And then our terms, we use at least our pre-sales and delivery to go pre-signature and post-signature just as a catch-all.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

I think, one, I love the term, you know, because, hey, Clay uses what go-to-market engineer as well to mean a salute.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

Anyway, the job titles, it's so frustrating.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

Everyone, let's just agree on something.