Elise Hu

TED Talks Daily is part of the TED Audio Collective.

This talk was fact-checked by the TED Research Team and produced and edited by our team, Martha Estefanos, Oliver Friedman, Brian Green, Lucy Little, and Tansika Sangmarnivong.

This episode was mixed by Christopher Fasey-Bogan.

Additional support from Emma Taubner and Daniela Balarezo.

I'm Elise Hugh.

I'll be back tomorrow with a fresh idea for your feed.

Thanks for listening.

You're listening to TED Talks Daily, where we bring you new ideas to spark your curiosity every day.

I'm your host, Elise Hu.

When Sharon Price John, the CEO of Build-A-Bear Workshop, first took over the organization, it was nearing bankruptcy.

In her talk, she shares how rediscovering the company's true purpose, not for products or profits, but adding a little more heart to life,

became the unlikely engine for a major global turnaround.

She asks, in our own organizations and lives, are we willing to quote, look past the stuffing and find the purpose that makes everything come alive?

That was Sharon Price-John at TED at BCG in Dubai in 2025.

If you're curious about TED's curation, find out more at TED.com slash curation guidelines.

And that's it for today.

TED Talks Daily is part of the TED Audio Collective.

This talk was fact-checked by the TED Research Team and produced and edited by our team, Martha Estefanos, Oliver Friedman, Brian Green, Lucy Little, and Tansika Sangmarnivong.

This episode was mixed by Christopher Fasey-Bogan.

Additional support from Emma Taubner and Daniela Balarezo.