Elizabeth Day

You are so impressive.

It's true.

And I'm very interested and admiring of that idea that your ambition might not be big enough.

If you feel undone by failure, maybe you're not taking the risks that you're meant to be taking.

And one of the things that you write in your book, which I loved, by the way, is this idea that selling women the idea of effortless perfection is what really holds us back.

Okay, let's just end the interview there because nothing's going to be better than that.

That is so exactly everything that I think and so well put.

And you're absolutely bang on.

When was the first time you realised you were ambitious?

Have you ever been made to feel that you're quote unquote too ambitious?

Oh, God, yeah.

So, so good and so important for people to hear.

And I want to talk more about who or what shaped that mindset in a bit.

But before we move on to your first failure, I want to talk to you about the East London of it.

There are so many interesting passages in your book.

There's this line, if a fortune teller had taken a look at your childhood, they would have predicted you'd become a DJ's girlfriend, a footballer's sidekick or marry a gangster.

Yeah.

And at the same time, you make this point that the East London mindset is about wearing your best, freshest trainers.

It's about celebrating the power that money can give you.

Let's get on to your failures.