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How To Fail With Elizabeth Day

Emma Grede - ‘Ambition Is Something I Am Entitled to’

15 Apr 2026

Transcription

Transcript generated automatically by AI and may contain errors.

Chapter 1: What is the main topic discussed in this episode?

0.031 - 18.135 Emma Grede

I think the idea of work from home culture is career suicide, specifically for women. I always have thought about ambition as something that I am entitled to as long as I work for it. I, you know, started a business with Khloe Kardashian and the rest is history.

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Chapter 2: What does Emma Grede mean by 'ambition loves discomfort'?

18.375 - 32.836 Elizabeth Day

Welcome to How To Fail, the podcast that believes that failure doesn't define you, it's how you respond to it that is the true test of character. Before we get into this conversation, please do remember to like, follow and subscribe so that you never miss a single episode.

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Chapter 3: How did growing up in East London shape Emma Grede's mindset?

36.401 - 49.081 Elizabeth Day

I have some very exciting news. My great friend Dan Jones, who you'll know as the host of This Is History, he's a phenomenal historian and novelist, although I don't really like to tell him that because he's also very smug.

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Chapter 4: What does being labeled 'too ambitious' mean to Emma Grede?

49.542 - 54.089 Elizabeth Day

Anyway, the two of us have known each other for years and we've got a new podcast.

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Chapter 5: What is the 'East London Business Code' that Emma refers to?

54.109 - 77.996 Elizabeth Day

I'm I know, sound the history alarm. We're extremely excited about it. It's called History's Greatest Fails. See what we did there? And Dan and I will discuss, you guessed it, some of the biggest failures in history. We'll be chatting about everything from failed romance, think Henry VIII and Anne Boleyn, Antony and Cleopatra, as well as overlooked women like Ada Lovelace.

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78.596 - 88.427 Elizabeth Day

And we'll be chatting about Richard III and happy accidents in history. Go and search for History's Greatest Fails wherever you get your podcasts or watch on YouTube.

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91.791 - 103.024 Unknown

Once upon a time, pessimist, optimist and solidist were grilling. And so it happened that solidist succeeded.

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Chapter 6: Why does Emma Grede believe the work-life balance myth exists?

103.044 - 120.929 Unknown

Solidist succeeds! Solidist! Welcome to Crime Scene, the new weekly show from The Binge, where we tell you the stories behind the world's most unforgettable crimes. I'm Jonathan Hirsch. You may know me as the host of My Fugitive Dad or Dear Franklin Jones, Watching You.

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121.049 - 132.385 Unknown

I'm an executive producer of The Binge, the true crime podcast network where we bring you a new series on the first of every month. For Crime Scene, I'm joined by my producer and co-host Cooper Maul.

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Chapter 7: What is the 'fearless hustle mindset' that Emma advocates?

132.365 - 151.335 Unknown

the reporter and voice behind Fatal Beauty and the crimes of Margot Freshwater. We know there are a lot of true crime podcasts out there. I think what makes Crime Scene different is that Cooper and I have boots on the ground. We're investigative storytellers. And so many of the stories that come across our desk, we haven't been able to share with you, until now.

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Chapter 8: How does Emma approach parenting as a team with her partner?

151.315 - 169.83 Unknown

So if you're one of the millions of people who have flocked to the binge for riveting storytelling, deeply investigated true crime series, think of this as all the things that you love about those shows in a single episode. Join us every week in the Crime Scene office, wherever you listen to or watch your shows. This is Crime Scene, available now.

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175.008 - 186.061 Elizabeth Day

In many ways, Emma Greed is the ultimate modern mogul, an East Londoner raised by a single mum who rose to become one of the richest businesswomen in America.

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186.341 - 210.539 Elizabeth Day

Best known for turning big ideas into some of today's most influential consumer brands, Greed is the co-founder and CEO of the Good American Inclusive Fashion brand and a founding partner of Skims, the shapewear loungewear company now valued in the billions. Her close working partnerships with the Kardashian family have led Greed to become an advocate for empowering women through business.

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211.04 - 227.094 Elizabeth Day

And she also sits on the board of the Obama Foundation, as well as being a King's Trust ambassador. Now, as if that weren't enough, she's publishing her first book, Start With Yourself, in which she explores everything from building personal resilience to developing self-forgiveness.

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228.015 - 246.925 Elizabeth Day

It's an extraordinary ascent for someone whose first job was a local paper round and who struggled at school because of undiagnosed dyslexia. After dropping out of her London College of Fashion degree, Greed started working in fashion events before founding her own talent and marketing agency at the age of 26.

246.985 - 272.353 Elizabeth Day

She later pitched a business idea to Kris Jenner for a size-inclusive denim brand with Khloe Kardashian. Good American launched in 2016, racking up $1 million of sales in its first day. Her stakes in various ventures have earned her a nine-digit net worth and a self-deprecating nickname. She told Dragon's Den to call her Emma Greedy when she was a guest judge.

273.114 - 300.024 Elizabeth Day

Alongside her business achievements, Greed is also a mother of four who famously once said that work-life balance is an employee's responsibility. As she expands in her book, if you want to be extraordinarily successful, then extraordinary work is required. If you're not failing, she writes, your ambition probably isn't big enough. Emma Green, welcome to How to Fail. What an intro.

301.447 - 303.11 Elizabeth Day

You are so impressive.

303.631 - 306.757 Emma Grede

Oh, thank you. That's so very, very kind of you to say.

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