Emma Grede

I think the idea of work from home culture is career suicide, specifically for women.

I always have thought about ambition as something that I am entitled to as long as I work for it.

I, you know, started a business with Khloe Kardashian and the rest is history.

Oh, thank you.

That's so very, very kind of you to say.

Yeah, absolutely.

Can you tell us a bit about that?

Yeah, well, listen, I'm so happy that you start there because I think that, you know, when I decided to write this book, Start With Yourself, it really is a book that is about self-leadership.

And when I think about ambition, to me, it goes hand in hand with discomfort.

And I think that what's happening right now in the culture is that we have really kind of taken this idea of what it means to be a female entrepreneur specifically and

and glamorized it to the point where people don't understand what it really is, what it means to start a business.

And so I have tried to write a book that is both of the things that it needs to be, that it is both interesting and empowering and informative for women who are thinking about a big career or, you know,

starting a business, but it's also truthful and honest about what it takes.

And so when I talk about what it takes, I'm really talking about the amount of hard work that is most often coupled with a lot of failure and really how to think about those two things, because too often

We think about failure as being something that's really personal and all about us.

And I think the reason that I've been successful is because I don't put failure in this space that it is just mine to hold.

I'm like, it's a thing that happened.

It isn't who I am.

It's a moment in time.

It's something that I can learn from and it exists and I move away from it.