Elizabeth Day

Okay, your final failure is moving into product categories with Good American where you didn't have the authority.

I love how real these failures are.

There's no humble bragging here.

That is such an important lesson.

Tell us how Good American came about because I love this story.

How much was your own fame part of the strategy?

Because you have become the celebrity that you used to represent in a way.

That's so funny.

Like an injection of motivation directly into my veins.

Yes, IV drip.

Can you imagine?

I need an emigreed IV drip right now.

E-G-I-V, let's go.

It's a new business.

Okay, final question, because I've loved talking to you so much and I could just use this as my own private mentoring session, but I wonder what your mother says to you.

From the Abbey National to LA billionaire.

That's such a wonderful story.

And thank you, Emma Greed, for sharing it with us.

Hello, I'm Elizabeth Day, the creator and host of How to Fail.

It's the podcast that celebrates the things in life that haven't gone right.