Elizabeth Day

You don't have to talk about this, but I'm going to ask you about it because it's one of the things that I'm passionate about having conversations on.

Partly because I'm someone who had recurrent miscarriage and unsuccessful fertility treatment and I don't have children.

It didn't work out for me in that way.

Thank you.

That's so lovely of you.

And I know that when you say that to me, it's because you've travelled some of that path.

Gosh, you speak so eloquently about this subject and all the others.

It's incredibly tough.

And I just want to acknowledge the loss in what you have told us there.

Because, yes, you have four beautiful children.

But I know that the losses never leave you and I'm so sorry for what you went through.

Thank you.

I am one of Jen Shah's many victims.

Okay, your final failure is moving into product categories with Good American where you didn't have the authority.

I love how real these failures are.

There's no humble bragging here.

That is such an important lesson.

Tell us how Good American came about because I love this story.

How much was your own fame part of the strategy?

Because you have become the celebrity that you used to represent in a way.