Elizabeth Osborne

So my role as a consultant is manifested in Glicana, which is, maybe this is too erudite, but is that our platform really helps our customers achieve success by creating

taking all the technology problems out of their business.

So we handle all their infrastructure, all their product development, and basically make it very interoperable for them to plug and play different solutions.

I can tell you're very fun.

And I don't want to get...

Well, I think the biggest question we're asked right now is, how do you create a... When you're underlying...

80% of the local broadcast market, when you have almost 150 million unique users on your platform, how do you take that and build an audience network where you can work across all those sites and companies to share content, share revenue, share data, to get the knowledge in order to increase the yield across the network?

No, it's television stations, local television stations.

The point is you bring them together.

You think about television networks, but they're all individual stations.

How do you take all of local broadcasts, so every local market in America, and put one platform underneath them so you can share intelligence and data in order to improve the performance of those businesses?

Well, it's actually, the answer is let's do some smart deals with all the best products that are out there.

And let's be vicious in terms of deciding who we should use and holding them accountable to being the best product.

I would say, you know, let's talk about recommendation engines.

So a company like there's a lot of companies out there that do that.

In the past, there was Taboola or Outbrain.

So do we get a better deal for the network with Taboola or Outbrain?

Other ones would be now in the area of.

I'm okay.

I like to have a good time.