Elizabeth Osborne

And let's be fair.

Business is business.

Fun is fun.

So let's get down to it.

There's a lot of smoke and mirrors, and then there's a lot of noise in deal-making.

For me, it's like, let's line it up.

Well, every television station has a website and a mobile app.

So we're just talking about the internet versions of TV stations.

Okay.

Just like you'd go to nytimes.com, just like you'd go to washpost.com.

Why build this though?

Well, I think the question is, is how do you, I think what you're seeing, I mean, we can talk about Lakana, but let's just talk right now about what's happening in local media, which is, you know, we are losing audience to the big, it used to be to the portals.

It used to be the Googles and the search engine.

Now it's the Facebook.

People are engaging with content elsewhere.

So now you're seeing a rapid shift.

Now you're seeing a lot of paid models come in, subscription models.

You're seeing people that used to want to invest in scale.

I want a ton.

of audience I'm going to get a ton of audience and I'm going to make a half a cent on every one of them and I'm going to have a decent business so the model is shifting now so like I want to know who my loyal fans are we want to know who really is engaged with us and I'm going to ask them for some money to keep it there and so what people are finding is hey you can build a better pile of dollars by engaging closely with your most loyal listeners and readers than you could with just having competing in the commodity of everybody's a portal everybody is everything give me an example of a customer you've worked with that is executing that strategy brilliantly